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WILLIAM GRANT
& SONS
MONKEY SHOULDER
Festive Packaging & Retail Communication
THE CHALLENGE
To deliver a global campaignable festive gifting solution that speaks to shared celebration and heroes the playful personality of Monkey Shoulder.
Taking inspiration from the most festive of fruits, the peel to ‘reveal’ Fortune Orange gift pack reveals 1 of 3 limited edition, collectible artworks by Taiwanese graffiti artist BOUNCE - the perfect partner to celebrate Monkey Shoulder’s ‘Street Art’ cultural passion point.
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IK developed impactful shopper assets and collated them in a bold shopper toolkit to help retail customers engage shoppers and drive sales of the gift pack.
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